About us
30 years of Indonesian market knowledge. Senior practitioners. Every project.
RB Consulting is a research and marketing consultancy built on three decades of deep Indonesian market expertise. Our founder, Iwan Murty, established and led two of Indonesia's most prominent research institutions — bringing international research standards into the local market long before it became the norm.
That foundation of institutional rigour, now combined with the agility of a specialist boutique, is what we bring to every client engagement.
We work across FMCG, banking, financial services, pharmaceuticals, telco, automotive, and start-ups. Our ecosystem of specialist units — quantitative, qualitative, data analytics, and business consulting — means clients access the right expertise without managing multiple vendors.
Our Beliefs
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Perfect execution
We make sure that all stages from questionnaire and discussion guide design, field briefing, fieldwork and recruitment, to data analysis are planned carefully to ensure good quality insight. -
Answer your research objectives
We believe that the ultimate key is to answer your business and research objectives whether through qualitative, quantitative or big data analysis. Our ecosystem of specialists help our clients with the right research tools. -
See the unseen
A marketing research project is driven by bigger business or marketing issues, and not simply for the sake of doing research. We believe in working together as your trusted research partner to get a clear picture when conducting the project. This will help us to design the most efficient and effective study within your timeline and budget.
Our Philosophy (Hover for more)
Research gets better with experience. Our principals average over 20 years in the field — they bring intuition and pattern recognition that no methodology framework can replace.
Silver
Hair
Now on Sale
We combine deep market experience with adaptive, agile methods — including big data and digital analytics — so our solutions fit today's fast-moving business reality.
Renewed Mindset
Now on Sale
We work as an extension of your team — sharing your objectives, aligning on decision standards, and delivering findings built for action, not the shelf.
It Takes
Two to
Tango
Now on Sale
One firm. Four specialist units. Every project led by a senior practitioner who has seen this market for decades
Most agencies hand you over to junior analysts once the brief is signed. At RB Consulting, our most senior people are present from day one — across research, analytics, and consulting.
30+
Years of market Research Experience in Indonesia
8
Senior Professionals across 4 Specialist Units
12
Research Areas across Multiple Sectors
