From our latest research, 9 out of 10 young Indonesians are grappling with financial challenges. But rather than succumbing to economic...

In our recent series of focus group discussions with college students and young professionals in Jakarta and Malang, we uncovered...

In an era where consumer loyalty seems increasingly elusive, understanding what drives young Indonesians to stick with certain brands has...

In the hustle and bustle of urban hubs like Jakarta and the charm of semi-urban gems such as Malang, Indonesia's youth are redefining how...

In today's hyper-connected world, social media has become a double-edged sword for Generation Z. It serves as both a space for...

In Indonesia's fast-evolving economy, the nation's youth are rewriting the rules of career and financial independence. Side hustles, once...

Marketing Research Study by RB Consulting about Young Indonesians apsiration about work and career

A new study conducted by RB Consulting and Snapcart in March 2024 has shed light on the environmental consciousness of young Indonesians...

Online shopping has become a staple for younger Indonesian generations. While online grocery shopping, is emerging among the younger...

I have finished with my series of 55+ y.o. findings. I still believe that contrary to prevailing perceptions, this segment holds promise...

Understanding the aspirations of different consumer segments is crucial for researchers and marketers seeking to identify business...

Still on understanding the 55+ segment in Indonesia, this post is on their media habits and their social media preferences. This is...

Hasil penelitian yang saya lakukan dengan Snapcart di awal tahun 2023 menunjukkan dari sekitar 10,000 responden, 1 dari 2 mengatakan...

Continuing from my previous article on the elderly segment and their shopping habits, this article is more on their online preferences....

Another finding from my research study on Indonesia's expanding segment is on the shopping channels of Indonesia's 55+ population. We...

I have just completed a research study on Indonesia's expanding elderly segment, comprising 200 middle to upper-class individuals aged...

TRIBUNNEWS.COM, JAKARTA - Ketika generasi muda ini ditawari untuk membuka rekening bank digital berikutnya atau tambahan, mereka akan...

Sama seperti tahun lalu, umat Muslim di seluruh dunia juga menjalani ibadah Ramadan masih dalam suasana pandemi covid-19. Tentu saja...

Beberapa hal yang berubah dalam menyambut lebaran pada tahun ini dibandingkan dengan tahun lalu, misalnya jumlah calon pemudik dan...

Sebagaimana diterbitkan di Harian Nasional, Jumat 23 April 2021. RB Consulting, Research & Business Consulting bekerja sama dengan...