In our recent series of focus group discussions with college students and young professionals in Jakarta and Malang, we uncovered...

In an era where consumer loyalty seems increasingly elusive, understanding what drives young Indonesians to stick with certain brands has...

In the hustle and bustle of urban hubs like Jakarta and the charm of semi-urban gems such as Malang, Indonesia's youth are redefining how...

In today's hyper-connected world, social media has become a double-edged sword for Generation Z. It serves as both a space for...

In Indonesia's fast-evolving economy, the nation's youth are rewriting the rules of career and financial independence. Side hustles, once...

Marketing Research Study by RB Consulting about Young Indonesians apsiration about work and career