Blog | RB Consulting

Insights &

Publications

RB Consulting

12 minutes ago3 min read

Mental Health in the Social Media Era: A Double-Edged Sword for Gen Z

In today's hyper-connected world, social media has become a double-edged sword for Generation Z. It serves as both a space for...

1 view0 comments

Mental Health in the Social Media Era: A Double-Edged Sword for Gen Z

RB Consulting

6 days ago2 min read

The Rise of Side Hustles Among Indonesian Youth: Beyond Financial Necessity

In Indonesia's fast-evolving economy, the nation's youth are rewriting the rules of career and financial independence. Side hustles, once...

8 views0 comments

The Rise of Side Hustles Among Indonesian Youth: Beyond Financial Necessity

Iwan Murty

May 132 min read

Redefining Success: Young Indonesians' Shift Toward Meaningful Careers

Marketing Research Study by RB Consulting about Young Indonesians apsiration about work and career

38 views0 comments

Redefining Success: Young Indonesians' Shift Toward Meaningful Careers

Iwan Murty

May 112 min read

Are Brands Missing Out on Indonesia’s Environmentally Conscious Youth?

A new study conducted by RB Consulting and Snapcart in March 2024 has shed light on the environmental consciousness of young Indonesians...

100 views0 comments

Are Brands Missing Out on Indonesia’s Environmentally Conscious Youth?

RB Consulting

Sep 3, 20232 min read

The Battle of Convenience: Ecommerce and Online Grocery Shopping Preferences Among Generations

Online shopping has become a staple for younger Indonesian generations. While online grocery shopping, is emerging among the younger...

139 views0 comments

The Battle of Convenience: Ecommerce and Online Grocery Shopping Preferences Among Generations

RB Consulting

Sep 1, 20233 min read

Generational Differences in Digital Platform Usage: Gen Z vs. Gen Y

I have finished with my series of 55+ y.o. findings. I still believe that contrary to prevailing perceptions, this segment holds promise...

222 views0 comments

Generational Differences in Digital Platform Usage: Gen Z vs. Gen Y

RB Consulting

Jul 17, 20233 min read

Embracing Aspirations: Unveiling the Desires for Renewed Freedom Among 55+

Understanding the aspirations of different consumer segments is crucial for researchers and marketers seeking to identify business...

54 views0 comments

Embracing Aspirations: Unveiling the Desires for Renewed Freedom Among 55+

RB Consulting

Jul 10, 20232 min read

Reaching the 55+ Audience: Unveiling Their Media Habits 🌟

Still on understanding the 55+ segment in Indonesia, this post is on their media habits and their social media preferences. This is...

89 views0 comments

Reaching the 55+ Audience: Unveiling Their Media Habits 🌟

RB Consulting

Jul 8, 20231 min read

Mengapa Berbelanja Bisa Buat Orang Indonesia Lebih Bahagia?Artikel ini telah tayang di Kompas.com

Hasil penelitian yang saya lakukan dengan Snapcart di awal tahun 2023 menunjukkan dari sekitar 10,000 responden, 1 dari 2 mengatakan...

10 views0 comments

RB Consulting

Jul 8, 20232 min read

Unveiling Online Shopping Insights: Preferences of the Elderly Segment

Continuing from my previous article on the elderly segment and their shopping habits, this article is more on their online preferences....

13 views0 comments

Unveiling Online Shopping Insights: Preferences of the Elderly Segment

RB Consulting

Jul 8, 20232 min read

Unveiling Shopping Habits of Indonesia's Elderly Generation: Channel Insights

Another finding from my research study on Indonesia's expanding segment is on the shopping channels of Indonesia's 55+ population. We...

14 views0 comments

RB Consulting

Jul 8, 20231 min read

Seizing Business Opportunities in Indonesia's Growing Elderly Care Market!

I have just completed a research study on Indonesia's expanding elderly segment, comprising 200 middle to upper-class individuals aged...

20 views0 comments

RB Consulting

Jun 23, 20212 min read

Survei: Tingkat Kepemilikan Rekening Bank Digital Generasi Muda Kurang dari 30 Persen

TRIBUNNEWS.COM, JAKARTA - Ketika generasi muda ini ditawari untuk membuka rekening bank digital berikutnya atau tambahan, mereka akan...

126 views0 comments

Survei: Tingkat Kepemilikan Rekening Bank Digital Generasi Muda Kurang dari 30 Persen

RB Consulting

Jun 23, 20212 min read

Masih Pandemi, Masyarakat Diimbau Lebih Cerdas Rayakan Idul Fitri

Sama seperti tahun lalu, umat Muslim di seluruh dunia juga menjalani ibadah Ramadan masih dalam suasana pandemi covid-19. Tentu saja...

11 views0 comments

Masih Pandemi, Masyarakat Diimbau Lebih Cerdas Rayakan Idul Fitri

RB Consulting

Jun 23, 20213 min read

Tahun Kedua Pandemi, Ini Hal-Hal Yang Berubah dalam Menyambut Lebaran

Beberapa hal yang berubah dalam menyambut lebaran pada tahun ini dibandingkan dengan tahun lalu, misalnya jumlah calon pemudik dan...

3 views0 comments

Tahun Kedua Pandemi, Ini Hal-Hal Yang Berubah dalam Menyambut Lebaran

RB Consulting

Jun 23, 20213 min read

Serba-Serbi Lebaran di Masa Pandemi

Sebagaimana diterbitkan di Harian Nasional, Jumat 23 April 2021. RB Consulting, Research & Business Consulting bekerja sama dengan...

4 views0 comments

RB Consulting

Jun 23, 20213 min read

Tahun Kedua Pandemi Covid-19, Bagaimana Masyarakat Sambut Lebaran Kali ini?

WE Online, Jakarta - RB Consulting, Research & Business Consulting, bekerja sama dengan Snapcart melakukan survei online kepada 1.050...

2 views0 comments

Tahun Kedua Pandemi Covid-19, Bagaimana Masyarakat Sambut Lebaran Kali ini?

RB Consulting

Jun 23, 20212 min read

Investasi Disaat Pandemi Covid-19, RB Consulting: 54% Responden Memilih Membatalkan Rencananya

INDUSTRY.co.id - Jakarta, Pandemi virus corona di Indonesia memberikan dampak tidak hanya pada kesehatan masyarakatnya, akan tetapi juga...

7 views0 comments

RB Consulting

Jun 23, 20213 min read

Riset Sebut Gaya Hidup Orang Indonesia Berubah karena Virus Corona, Seperti apa?

(Sumber gambar: pexels.com/Kaboompics) Fimela.com, Jakarta Masuknya virus corona di Indonesia memberikan dampak tidak hanya pada...

16 views0 comments

Riset Sebut Gaya Hidup Orang Indonesia Berubah karena Virus Corona, Seperti apa?

RB Consulting

Jun 22, 20212 min read

Keyakinan Konsumen Membaik, Pengeluaran Masyarakat Naik di Ramadan 2021

Meskipun pandemi Covid-19 belum berlalu, pemulihan ekonomi mulai tampak dan masyarakat pun semakin optimis akan membaiknya kondisi pada...

3 views0 comments

Keyakinan Konsumen Membaik, Pengeluaran Masyarakat Naik di Ramadan 2021