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RB Consulting

Mental Health in the Social Media Era: A Double-Edged Sword for Gen Z

In today's hyper-connected world, social media has become a double-edged sword for Generation Z. It serves as both a space for self-expression and a source of profound stress. Insights from focus group discussions conducted by RB Consulting in November 2024 among college students and first jobbers in Jakarta and Malang reveal the stark dichotomy of social media’s impact on mental health.


A Coping Mechanism and a Trap

Social media provides Gen Z with an unparalleled platform for self-expression. As one respondent shared, “I often feel more comfortable expressing myself on Instagram Stories than talking about my struggles with close friends.” This sentiment highlights the solace that digital platforms can offer, particularly when personal connections feel intimidating.

However, these same platforms often amplify insecurities. Constant exposure to curated portrayals of life triggers what one participant referred to as “comparison anxiety.” Another respondent explained, “Seeing my friends' achievements or influencers traveling the world makes me feel like I’m stuck in place. It’s hard not to compare, even when I know their lives aren’t perfect.”


The Rise of Comparison Anxiety

Comparison anxiety, fueled by the polished realities shared on social media, emerged as a recurring theme. Participants reported feelings of inadequacy and a relentless pressure to conform to unrealistic standards. One first jobber noted, “I see my peers landing prestigious jobs or traveling abroad, and I feel like I’m falling behind. It’s exhausting to keep up.”

This endless cycle of comparison often leads to overthinking and a sense of worthlessness, further exacerbating mental health struggles.

On a personal note, I has the pleasure to work together with Our Daily Bread Indonesia on a similar topic exploring the impact of social media on mental health and suicide prevalence (source: 2023 Teen Mental Health Research). I could deeply relate to these concerns. If mature individuals—those in their 40s or older—are susceptible to the comparison trap, depression, and anxiety from excessive social media use, it is little wonder that younger individuals, still in their formative years, face an even greater impact. Without a firm anchor, such as faith, to ground them, many are left vulnerable to severe feelings of insecurity and depression.


Mental Health Awareness: A Double-Edged Focus

Interestingly, the focus groups also revealed that the growing awareness of mental health through social media has both positive and negative effects. A respondent from Malang shared, “While it’s good that people are talking about mental health more, sometimes it feels like a trend rather than genuine concern. It makes me wonder if we’re over-labeling every emotion as a mental health issue.”

Others highlighted how mental health content on social media makes them feel seen and understood. However, this accessibility also comes with the rise of “performative vulnerability,” where individuals feel compelled to showcase their struggles for validation rather than addressing them authentically.



Striking a Balance

The challenges of navigating social media underscore the need for strategies to reclaim control over digital experiences. Many participants shared methods for detoxing from social media when it becomes overwhelming. One participant explained, “I filter my content to focus on hobbies or things I enjoy, like Korean dramas. It helps me escape the stress of constant comparisons.”

This emphasizes the importance of conscious engagement—using social media for personal growth and connection while shielding oneself from its toxic aspects.


Closing Thoughts

As Gen Z continues to grapple with the complexities of social media, fostering open conversations about its dual impact on mental health is essential. Social media platforms must strive to create safer, more authentic spaces, while individuals can prioritize self-care by curating their digital interactions.

By acknowledging and addressing these challenges, Generation Z can transform social media from a source of stress into a tool for empowerment and genuine self-expression.




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